Creating a loyalty program
is extremely easy however creating a loyalty program that attracts new
customers while hold the existing one requires some work. These simple rules
make it easy to make a effective loyalty program.
1. Keep it simple – the
main benefits of the loyalty program must be easy to understand. Make it as
easy as possible for customers to understand how your loyalty program works. What
they need to do and how can they benefit from it.
2. Keep it real – The number
of points required to obtain a reward must be reasonable. The customers need to
be convinced that the efforts they going to put in are worth it.
3. Make it meaningful –
the rewards offered by companies must be relevant and meaningful to the
customers. If the companies offer same reward to all the members, some might
not find any interest in it and may choose to go to your competitors.
4. Keep it fresh –
Change the rewards and features offered by your company from time to time and
keep them up to date. A loyalty program is similar to a marketing program so it
should be like brand new program so the customers actively participate in them.
5. Shout it out –
provide information from time to time and give special offers to your existing
customers and remind them that your program offers many privileges. Advertise
the offers publicly so it may attract more customers for your business.
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