Social media have influenced the daily life all human beings as
well as businesses. Businesses can now update their clients through social
media and businesses now days also offering their loyal customers with special discounts
and offers through Social media. A perfect example of showing customer loyalty through
social media is Alicia Keys. She rewarded her fans in Facebook by allowing them
to listen to her album before it was even released.
Social media made all the information easy to access so nothing
is hidden any more. Since the customers can now compare their loyalty program
with other Loyalty programs, it has become harder for businesses to just ignore
their competitors. Social media had made it harder for companies. Social media
have enabled consumers to choose their Loyalty program not on the base of the
brand but what actually do they offer.
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