Customer Loyalty Programs: How It Begin
In today’s market over 86 percent of the Canadian
consumers are enrolled in at least one Customer Loyalty program. Both consumers and retailers are involved in
Loyalty Programs for around half a century. Canadian Tire was first company that
started a Customer Loyalty program in 1958. Canadian Tire offered “cash bonus
coupons.” Some time in 1960s Quebec’s Steinberg’s super market also started their
Loyalty program where they distributed Pinky stamps which allowed the customers
to collect stamps and when enough stamps were collected you could exchange them
for merchandise. From that point the number of loyalty programs increased dramatically
and even up to date they continue to grow at a rapid pace.
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ReplyDeleteIf you want your current customers to feel good about supporting your brand. Brand Loyalty Programs can help advertise your business's brand.
ReplyDelete